ESSENTIAL POSITION FUNCTIONS:
Manages all aspects of the day-to-day execution of campaigns following approved process and procedure. Including, but not limited to marketing program development, data management, lettershop activities, print production, and campaign evaluation.
Works closely with department product managers to determine marketing strategy and objectives for assigned Wescom products and services. Develops marketing collateral, promotions and programs based on these needs.
Works with marketing writers and graphic designer to ensure marketing programs and projects are written and designed in a manner which best promotes the product or service. Distributes drafts of materials to appropriate managers for input and approval prior to campaign launch.
Works with programmers to develop back-end processes that support marketing programs and ensure program efficiency for staff members. Responsible for developing work orders and validating processes for accuracy.
Utilizes desktop publishing software to update basic marketing materials including signage, flyers, and print ads.
Develops and manages monthly statement insert and message program.
Responsible for management of branch video system.
Responsible for using appropriate channels to communicate marketing promotions to staff members including attending staff meetings to communicate updates and new marketing programs.
Maintains an awareness of new trends and developments in marketing and credit union products and services.
Interacts with legal and compliance staff to ensure marketing programs and materials meet all regulatory requirements.
Maintains high standard for all marketing materials ensuring little to no errors.
Performs other related duties as assigned or requested.
EDUCATION AND EXPERIENCE:
Ideal candidate must have proven ability in marketing program management and an understanding of marketing concepts. Should be a self-starter with experience working in a timeline driven environment. Should demonstrate ability to work successfully across departments and divisions, providing a high level of service to internal and external customers. Must demonstrate an ability to think critically and strategically and work across multiple departments and divisions building relationships that instill confidence. Must have a high degree of knowledge about pre-printing, printing and mailing. Design and copywriting/editing ability is essential. Experience with desktop publishing and illustration software strongly preferred. Must be deadline-oriented. Bachelor’s Degree and minimum of three years prior marketing experience required. Financial Services Industry experience preferred.
OTHER SKILLS AND ABILITIES:
Excellent written, presentation, and verbal communication skills
Ability to effectively work on multiple tasks simultaneously, meet deadlines and produce high quality work
Ability to evaluate and enhance operational and process procedures
Ability to meet deadlines and budgets
Highly proficient with Microsoft applications, including Excel and PowerPoint; and with desktop publishing software such as Quark, and Illustrator.
Ability to add, subtract, multiply and divide in all units of measure, using whole numbers, common fractions and decimals. Ability to compute rates, ratios and percent and to draw and interpret bar graphs.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. *(Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.)
While performing the duties of this job, the employee is frequently required to stand; walk; sit; use hand and finger; handle or feel; reach with hands and arms, climb or balance, stoop kneel, crouch, crawl; talk or hear and taste or smell. The employee must occasionally left and/or move up to 20 pounds. Vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.
The work environment characteristics described here are representative of those an employee encounters while performing functions of this job. *(Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.)
The noise level in the work environment is moderately quiet. It is a non-smoking environment.
The above job requirements are representative of minimum levels of knowledge, skills, and abilities. The marginal functions have not been included. This job description in no way implies that these are the only duties to be performed. An employee will be required to follow any other job-related instructions and duties as requested by the supervisor and/or management.